Letter requesting Council permission for an electric "magic lantern" advertisement to be erected on the roof of the Reed Shoe Company's building for 3 hours each night.
Letter, typewritten in blue ink. Letterhead features "The Reed Shoe Company" in a bold gothic font; to the right is a large picture of a Reed gentleman's shoe. Half sizes are advertised, and the legend under the address reads "3 Doors From Town Hall and Little Collins Street".
Created: 25 September 2011, Last modified: 20 October 2011